Reviews of your book by Amazon’s Top Customer Reviewers can really help raise your book’s ranking on Amazon.
This is what Amazon says about customer reviewers:
“We rank customer reviewers based on the opinions of customers like you. Each time you indicate that a customer review was helpful or not, we use that vote, along with votes from other customers, to determine how helpful a review is. A reviewer’s rank is determined by the overall helpfulness of all their reviews, factoring in the number of reviews they have written. More weight is given to recent reviews.”
Your strategy should involve reaching Amazon’s Top Customer Reviewers to review your book. How do you go about contacting them? Start with the Amazon Top Customer Reviewers List.
- Go to this link: http://www.amazon.com/review/top-reviewers/ref=cm_aya_bb_tr_g_1084?ie=UTF8&rank=1084#A39D7ONPOORMUT
- Go through the top reviewers and make a list of reviewers that review your genre. Try to get as many as you can. For every 200-300 you find, you may get 25-50 responses.
- Top Reviewers have a special badge accompanying their pen names, such as Top 1000 Reviewer, Top 500 Reviewer, Top 50 Reviewer, Top 10 Reviewer or #1 Reviewer. Having one of these badges displayed among your book’s reviews isn’t the same thing as an endorsement by Amazon—it’s better. It’s a vote by a recognized community leader -— someone who takes reviewing seriously, and has earned a reputation for helpfulness.
- When you click on the reviewer’s name on the list, it will take you to their profile. There you can usually find the genre of the books they review. Sometimes they will give their snail mail or email addresses.
- If they do not have contact information, on the top of the profile page, click on the invitation to be an Amazon fan. It will take you to an email form. Amazon will forward your email to the reviewer.
- Do not be aggressive in your message. Offer to send them a review copy in exchange for a review. Do not ask them to return the copy. Only contact reviewers that review your genre.
- Steven Weber, author of Plug Your Book on Amazon suggests that you use the following forms
“Dear John Doe:
I got your name from the list of Amazon Top Reviewers. I have written a book, “How to Grow Organic Strawberries.” I noticed from your Amazon profile that you frequently review gardening books. If you think you might be interested in reading my book and posting an honest review of it on Amazon, I’ll gladly send a complimentary copy if you’ll reply with your postal mailing address. There is no obligation, of course.
Best Regards, ”
“Dear John Doe:
I got your name from the Amazon book review you posted of the 2003 book “Complete Guide to Organic Fruit.” I recently wrote a book that appeals to the same audience, “How to Grow Organic Strawberries.” If you think you might be interested in reading it and perhaps reviewing it on Amazon, I’ll gladly send a complimentary copy if you’ll respond with your mailing address. There is no obligation, of course.
These readers may consider it a treat to discover a new book in their field of interest. And positive ratings from them can surface your book in Amazon’s recommendations to buyers of similar books.
There are other sources for reviews on Amazon:
- You can go on Amazon’s discussion board and ask for a review:http://forums.prosperotechnologies.com/n/mb/listsf.asp?webtag=am-custreview&redirCnt=1&lgnJR=1
- Whenever you get a nice comment about your book, on your blog or facebook etc. Ask for a review. Steven Weber suggests a response like”Thank you for the kind words about my book. If you ever have a spare moment, it would be a great help if you could post a review of it on Amazon and let other potential readers know why you liked it. It’s not necessary to write a lengthy, formal review—a summary of the comments you sent me would be fine. Here’s a link to the review form for my book: http://www.Amazon.com/gp/customer-reviews/write-a-review.html?asin=[ISBN] The link at the end of the message will take the reader to Amazon’s Web form for book reviews. To customize the link for your book, replace “[ISBN]” with your book’s ISBN.”
article source: Steven Weber, author of Plug Your Book on Amazon
To learn more about this topic and other topics I may have missed in the series, read Steven Weber’s book: Plug Your Book on Amazon. He is the authority on Amazon for authors.
I hope this series helped you to promote your book on Amazon. Our next update will be for authors or others who have blogs. If you are an author, you should have a blog that you update at least three times a week. If you have a website and would like a blog, David can create on for you that will fit seamlessly. Contact us at firstname.lastname@example.org for information.