This is the final posting (for now) of my series, Why Authors Should Blog. I like writing these series because it is helping me focus on our Assisting Authors Online authors platform for our clients. Also to help all authors organize these posts, I am creating free ebooks that are a compilation of each series I write. If you sign up for our newsletter, Marketing Tips for Authors, I will send you the ebooks through your email address. Those who are already signed up will automatically receive them.
I am also preparing an ebook of our Author’s Platform and will send that out also as soon as it is finished. I am doing the research for my next series which is will cover audio and video applications and ideas for authors. Please stayed tuned for that.
Speaking of our newsletter, if you have any upcoming events, book tour information, etc. Please email the information to me. I will put them in our newsletter and on the sidebar of my blog. As I have said before, my blog goes to a lot of sites so it will be good social marketing for you. Onward and forward:
A blog is an essential tool for an author. Before writers had to depend on publishers to get their stories to the public either through books or magazines. With the Internet, this is no longer necessary. Authors can publish in real time instantly. Authors can target their audience and and spread their words virally through RSS feeds. Today I am focusing on how to start if you do not already have a blog and to give you ways to improve your blog if you do already have one. I usually do not promote our business in our blog, but today I am making an exception because some of the things I am talking about may be easier if we did them for you. However, I will give you instructions on how to proceed on your own.
- I am a fan of the WordPress blog. I like it because it is easy to learn how to use and to update. You can either have WordPress host your blog or you can self host it. Click on this link for tutorials on how to set this up either way, http://websitesetupguide.com/basic/blog-wordpress.htm?gclid=CMOcu47x9qcCFYi8KgodLxPXaQ. Assisting Authors Online can do this for you as part of our monthly package. We can also set up a blog for you if you have an existing website to integrate it seamlessly with the site. To see an example go to http://www.bloodoverbadge.com/blog
- After the blog is up and running,you need content. It is somewhat easier for non=fiction writers to blog because the content of the blog can come from the topic of the book.A non-fiction writer can bounce off the ideas presented in his/her book. Here is are some great examples of how that is done. http://wise1coaching.wordpress.com/. written by Julie Wise, author of Dream Bigger, Reclaiming a Life or Joy and Ease. and Step by Step…, written
- Set up an rss feed. Here is how to do it for WordPress:
Add Your Feed Subscription Link: Add your link to an RSS subscription important: Once a visitor comes to your blog, he or she should quickly see the link to subscribe to your RSS feed. Many blogs do this by placing the common RSS icon at the top of the sidebar. The reader should not need to scroll down to see the icon or link. Placing the icon and link at the top of the page and again at the end of each post (as mentioned above) will give you the best chance to maximize the number of subscribers you get. Some WordPress themes will be delivered with a subscription feed already at the top of the sidebar. But if you use a theme that does not provide this, it can easily be added to the sidebar simply adding text you want, and connect it to your feed. When you sign up for a Feedburner WordPress blog, it automatically creates an RSS feed. FeedBurner is a free service that hosts the feed, to provide basic statistics and give readers some of the other options for the feed. FeedBurner is well recognized, which will also help your readers to subscribe to their RSS reader selection
- Offer an Email Subscription Option: Some of your visitors will prefer to subscribe to your blog via email instead of RSS. If you are not offering email subscriptions you are losing potential subscribers. FeedBurner offers this service for free to its users, and they even produce the code for your sign up form. All you have to do is activate the email subscription option and place the code that they provide on your blog. Any posts that you make on your blog in a given day will be emailed to your subscribers. There’s no email for you to send, and no need to manage the mailing list
- Submit Your Blog toTechnorati: Technorati is one of the most widely used blogging resources. It is a search engine and tracking system that specializes in blogs (among other things). First you will need to create a free account. Once your account has been created you can add some information about yourself and your blog. To claim your blog, while you are logged in click on the “Blogs” tab. There you will have the option to enter the URL of your blog. To find the Url of your feed, click on the “subscribe to feed” button on your sidebar. Look inthe url bar on top. Without subscribing copy the link. This is the url for Assisitng Authors Online :http://feeds.feedburner.com/AssistingAuthors Yours should be similar. To claim it. Technorati provides information like the number of incoming links to a particular blog, and this information is widely used to judge the reach that a blog has. If you plan on selling advertisements you should pay close attention to your Technorati numbers. 85V9JVSPKMYX.
- Submit to blog directories.Here is my posting about blog directories: http://www.assistingauthors.com/2011/blog-directory/
by Diane Griffin, author of How to Get A Security Clearance Job. Diane is in the process of writing a series for parents about dealing with the dangers of the Internet with teens. I am writing a project for the teens and their teachers to also handle these problems. I will let you know when all is completed. The first book, Safe Text is available for purchase on Amazon.
Fiction is another story (no pun intended). For example, Wayne Farquhar wrote Blood Over Badge. Wayne is a homicide detective who tapped into his real life experiences and wrote this page turner. He now uses news clips about crime to fuel his blog.Here are some articles to give fiction writers some ideas about how to come up with content for your blogs: What Should Fiction Writers Blog About? Fiction Writers Need Platforms Too. Fiction Authors: Blog About These 19 Topics. Go to other fiction writers blogs to get good ideas. Here is an excellent source to find fiction writers who blog: http://bookblogs.ning.com. I just found this site myself and it has some fantastic groups that deal with book blogger’s questions.
Source: John Colanzi