Everyone can be an Author is a Guest Blog by Linda Forshaw.
Linda Forshaw is a Business Information Systems graduate from Lancaster University in the UK. She is the main contributor to Degree Jungle http://www.degreejungle.com, and is also a full time writer and blogger specializing in education, social media, and entrepreneurship.Contact her on Twitter @seelindaplay
Are you tired of sending your masterpiece to publishers and receiving rejection letters in return (or worse, not hear anything)? Spending months, if not years, writing a book, only to fall at the publishing hurdle makes no sense. Sure, it would be nice for a big publishing house to snap up your book, but sometimes authors need to take things in their own hands. If that sounds like something of interest, you might consider self publishing via Amazon.
The global retailer’s publishing program, Kindle Direct Publishing, otherwise known as KDP, allows authors to self publish their work on the Amazon Kindle Store. They are then made available for readers to purchase via Kindle devices.
It’s an attractive option, especially when one considers that Kindle ebook sales outstrip those of printed books at a rate of 114 to 100 (figures exclude free kindle books). Amazon has consistently refused to release figures relating to either the sale of its digital books or of the Kindle devices themselves, so it’s difficult to truly gauge the size of potential readership. What we do know is that UK newspaper The Telegraph ran an article reporting that one in 40 adults were given a kindle for Christmas 2011. If the U.S. figures are comparable, the numbers run into the millions. Thanks to Forrester Research, we also know that almost $3 billion will be spent on ebooks in 2015. That’s a lot of potential readers to be had and conceivably offers a greater opportunity to sitting around waiting for a traditional publisher to snap up your book.d apps for PC, iPad, iPhone, Mac, Android, and Blackberry. Notwithstanding the time to write your book and format for publishing, authors can complete the publication process in a matter of minutes. There is no requirement to provide an ISBN number and the process of publishing a book is free. Amazon takes a percentage of ongoing sales (typically 30%).
What about success stories? Most authors will want to know they’re in with a chance of having their book in front of a decent number of readers. It seems they might be in luck. With CNN lauding self-publishing on Kindle as a cure for rejection letter fatigue, Amazon have announced that 27 of their top 100 Kindle books were self published via KDP. We have authors like Hugh Howey, whose “Wool” series not only earns him six figures a month, but has also reputedly caught the attention of director Ridley Scott . Of course, that’s not the average, with most DIY authors earning around $10,000 a year. Even that is a not insignificant figure, especially when we take the viewpoint of Bernard Starr at the Huffington Post into account. He opines that unless you are really high profile, a traditional publisher will not exactly pull out all the stops to promote you anyway. Their contribution will probably start and finish at editing and printing.
No longer is self-publishing so-called vanity publishing. Rather, it offers talented authors the opportunity to put their book where it should be – in the hands of readers.